| Every so often a movie will come along
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| | became an Internet phenomenon --
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| that is destined for greatness -- be it
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| | generating a slew of fan blogs, videos,
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| through powerful imagery, an engaging
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| | songs, parodies and praise before even a
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| plot or a stellar cast. Occasionally,
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| | single frame of the movie has been seen.
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| though, just occasionally, comes a movie
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| | In the viral marketing style of The Blair
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| whose success is based not on cast or
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| | Witch Project, the success of this low
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| plot (whose plot, in fact, is purely
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| | budget horror project is based more on
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| incidental to its popularity) but on
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| | myth than fact: the Internet (and, more
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| simple viral marketing. Snakes on a
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| | specifically, the blogosphere) built
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| Plane is such a movie.For those of you
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| | hype, anticipation and excitement with
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| who have yet to come across this
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| | greater success than any expensive
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| particular title, Snakes on a Plane is an
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| | marketing could possibly
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| R-rated action/horror vehicle starring
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| | achieve.Understandably, New Line Cinema
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| Samuel L Jackson. The plot, as we have
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| | took this surprising good fortune and ran
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| come to expect from action movies, is
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| | with it, acceding to the demands of an
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| basic and untaxing. Jackson's FBI agent
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| | eager public. They even went so far as
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| is escorting a witness on a flight from
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| | to reshoot several scenes to raise the
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| Hawaii to California to testify in a
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| | movie rating from a PG-13 to an R -
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| high-profile court case. Meanwhile, an
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| | including the addition of a line of
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| assassin smuggles a crate filled with
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| | dialog fans demanded following the
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| over 500 snakes onto the flight. Terror
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| | release of a fake audio trailer: "I want
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| ensues. Simple.Now, in the greatest
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| | these motherf***ing snakes off the
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| traditions of Hollywood a movie such as
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| | motherf***ing plane!" They essentially
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| Snakes on a Plane should probably have
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| | remade the movie to cater to the
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| vanished with little comment somewhere in
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| | enormous, anonymous audience who made it
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| the middle of the usual pile of mindless
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| | famous.With all the hype surrounding
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| late summer action flicks. Perhaps it
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| | Snakes on a Plane New Line is onto a
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| would have done well in the rental
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| | clear winner. Since the movie has
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| market, but it had little hope of
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| | become, sight unseen, a massive cult hit
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| becoming a blockbuster in
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| | it doesn't matter in the slightest
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| theaters.However, this particular movie
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| | whether the movie is actually any good.
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| has one special quality -- a quality that
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| | In fact, it would probably take more at
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| saw it elevated from obscurity and gave
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| | the box office if it were resoundingly,
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| it a vast fan following as much as a year
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| | jaw-droppingly awful. The viral aspects
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| before its release. This movie, you see,
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| | of the Internet spreading news of its
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| had a title that simply demanded comment
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| | dreadfulness would only serve to drive
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| - a working title so ridiculous that it
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| | more fans to the ticket booths, all ready
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| begged parody and satire.And that's just
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| | and more than willing to take part in
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| what it was - a working title. Studios
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| | this full-length in-joke.And that's the
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| usually give their productions a basic
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| | point, you see. That's the reason Snakes
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| descriptive title before the marketers
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| | on a Plane has become so well loved -- we
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| come up with something better. ET: The
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| | don't expect it to be serious. We don't
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| Extraterrestrial, for example, was titled
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| | expect it to be enlightening, intelligent
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| variously A Boy's Life, ET and Me and
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| | or valuable. We just expect to see
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| Night Skies before assuming the name we
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| | snakes. On a plane.At the end of the
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| know and love. The working title of
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| | day, what else is there to say?As an
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| Snakes on a Plane was, in fact, changed
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| | industry analyst and keen fan of movie
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| to the more generic Pacific Air Flight
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| | marketing, James Shenton can often be
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| 121 before Jackson and droves of Internet
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| | found pondering the dominance of clever
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| fans insisted the original title be
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| | marketing over genuine acting talent in
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| restored.And therein lies the magic.
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| | turning average films into box office
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| With nothing more than a working title
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| | gold.
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| and a vague plot summary this movie
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